Ford is all set to bring back one of its most iconic models, the Endeavour, but with a fresh identity. The Ford Endeavour is being relaunched as the Ford Everest in India, marking the return of this rugged, feature-packed SUV to the Indian market.
After Ford’s exit from the Indian manufacturing market in 2021 due to declining sales, the company has been gearing up to make a strong comeback, and the reintroduction of the Everest is a key part of this strategy. The new 2024 Ford Everest, launched internationally, promises to deliver a blend of power, premium design, and exceptional off-road capabilities, making it an ideal choice for the Indian market, where the demand for tough, adventure-ready SUVs is on the rise.
In this article, we will explore everything about the 2024 Ford Everest: from its design and features to its performance specifications and expected launch details in India.
Table of Contents
Ford Everest Launch: A New Chapter
After ceasing operations in India, Ford’s decision to relaunch a popular model like the Endeavour (now called the Everest) signals the company’s confidence in the Indian market. The Ford Everest 2024 is already a massive hit in markets like Argentina, where it competes with rivals such as the Isuzu MUX and Mitsubishi Pajero. The SUV has garnered attention globally thanks to its robust build, off-road capabilities, and impressive performance.
In India, the Ford Everest is expected to replace the Ford Endeavour and will carry forward its legacy of power, practicality, and off-road abilities, along with some notable upgrades. While the official launch date has not been confirmed, it is expected to hit the Indian roads soon, once Ford completes the necessary plant upgrades and preparations for production.
Exterior Design: Bold and Muscular
The 2024 Ford Everest boasts a larger and more muscular design compared to the previous Endeavour model, giving it a more commanding presence on the road. The updated design is aimed at appealing to SUV enthusiasts who prefer a robust look combined with cutting-edge features.
Exterior Features:
- Front Grille & LED Headlights: The Everest features a bold front grille, with Ford’s signature logo prominently placed. The updated LED headlamps are sleeker and more angular, offering enhanced visibility while adding to the SUV’s rugged aesthetics.
- Wheels: The new model comes with larger wheels that complement the SUV’s aggressive stance. Expect alloy wheels with a rugged finish for that off-road ready look.
- Panoramic Sunroof: A signature feature in premium SUVs, the panoramic sunroof enhances the cabin’s feel, giving passengers a luxurious experience.
- Muscular Body Lines: The body lines are sculpted, making the vehicle look more athletic while maintaining its strength and functionality. It helps the Everest cut through air better while keeping fuel efficiency at optimal levels.
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Interior Design: Premium Comfort
Ford has made significant strides in the interior design of the 2024 Everest, ensuring a more premium and luxurious cabin for both drivers and passengers. The SUV now features an all-black interior theme, which replaces the previous beige and black combination. This sleek new look, coupled with high-quality soft-touch materials, elevates the overall in-cabin experience, making it more refined.
Key Interior Features:
- Infotainment System:
The 2024 Everest is equipped with a 12-inch touchscreen infotainment system that supports wireless Apple CarPlay and Android Auto. This system ensures that the driver and passengers can easily access navigation, music, and other apps, all while staying connected on the go. - Seating Comfort:
- Heated and Ventilated Seats: The SUV offers powered, ventilated, and heated seats for both the driver and front passenger, ensuring a comfortable ride no matter the weather conditions.
- Three-zone Climate Control: The three-zone climate control system allows each passenger to adjust the temperature to their liking, making the journey even more comfortable, especially on long trips.
- Cargo Space:
The Ford Everest offers generous cargo space for its passengers and their luggage. The rear seats can be folded flat to provide a spacious area for larger items. The SUV is an ideal choice for family vacations or long road trips, offering both passenger and cargo flexibility. - Panoramic Sunroof:
Adding to the luxury aspect, the panoramic sunroof offers stunning views, allowing natural light to flood the cabin and creating an open, airy feel, enhancing the experience for everyone inside. - Quality Materials:
Ford has used premium soft-touch materials throughout the cabin, including the dashboard, door trims, and upholstery, to create a premium feel that rivals other luxury SUVs.
Performance: Power-Packed Engine
One of the most exciting upgrades in the new Ford Everest is its powerful engine options. The Everest is expected to be powered by a 3.0-litre V6 turbo-diesel engine, which will deliver an astonishing 330 bhp of power and 446 Nm of torque. This makes the Everest one of the most powerful SUVs in its segment.
Engine and Transmission:
- Engine Type: 3.0-litre V6 turbo-diesel
- Power Output: 330 bhp
- Torque: 446 Nm
- Transmission: 10-speed automatic
- Drivetrain: 4×4 option available
This engine will provide an incredible mix of power and efficiency, making it ideal for both city driving and rugged off-road adventures. The 10-speed automatic transmission ensures smooth shifts, whether you’re cruising on highways or tackling tricky off-road terrains. Additionally, the 4×4 drivetrain ensures that the SUV can handle any challenges that come its way, from challenging hill climbs to slippery trails.
Off-Road Capabilities: Built for Adventure
Ford’s Everest 2024 is designed to handle the toughest terrains, making it a perfect companion for adventure seekers. Equipped with the 4×4 drivetrain, the SUV can confidently navigate off-road environments, including rocky trails, muddy paths, and sandy dunes.
- Terrain Management System:
The Everest comes with a terrain management system that allows drivers to select from various driving modes, such as Sand, Mud, Snow, and Rock, to suit the driving conditions. - Ground Clearance:
With ground clearance optimized for off-road driving, the Everest ensures that obstacles like rocks or uneven surfaces don’t hamper the driving experience. The SUV’s higher ground clearance also aids in crossing water crossings without damaging critical parts of the vehicle. - Heavy-Duty Suspension:
To support its off-road capabilities, the Everest comes with heavy-duty suspension systems that can absorb shocks and maintain stability over rugged paths. It ensures a smooth ride, even when navigating rough terrain.
Pricing and Launch in India
The official launch of the Ford Everest in India is highly anticipated. Although the launch date has not been confirmed, rumors suggest that Ford is currently upgrading its Chennai plant to produce this new model. Additionally, the SUV is likely to be exported to various global markets from India.
Pricing Expectations:
The Ford Everest is expected to be priced between ₹55 lakh and ₹65 lakh (on-road price, Mumbai). This pricing positions it in the premium SUV segment, competing with other high-end models such as the Toyota Fortuner, Mahindra Alturas G4, and the MG Gloster.
Competitors and Market Position
The Ford Everest will face strong competition in the Indian market from other established players in the premium SUV segment. Key competitors include:
- Toyota Fortuner: A long-time favorite in the segment, known for its ruggedness and off-road capability.
- Mahindra Alturas G4: Another formidable rival, offering premium features at a competitive price.
- MG Gloster: A newer entrant, offering impressive features and a robust design.
- Isuzu MUX: Known for its off-road prowess and spacious cabin, the MUX is a strong competitor to the Everest.
Despite this competition, the Ford Everest’s combination of power, off-road capabilities, luxury features, and pricing make it a strong contender in the Indian SUV market.
Conclusion: The Return of an Icon
The Ford Everest 2024 promises to be a significant player in India’s competitive SUV market. With its rugged design, premium interior, and exceptional performance, the Everest is poised to make a strong impact, especially among adventure enthusiasts and those seeking a powerful yet comfortable vehicle. The Everest’s off-road capabilities, combined with luxury features, make it an excellent choice for those looking for a premium SUV that can handle both city roads and rough terrains with ease.
Ford’s decision to re-enter the Indian market with the Everest could be a game-changer, as it brings a more refined, powerful, and capable version of its beloved Endeavour. With the new Everest, Ford is ready to take on the competition and cater to a growing market of SUV lovers in India.
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